GOOD TO KNOW
This option has been created in response to certain brands' restrictive distribution policies within the European Union.
EU regulations aim to ensure fair competition and equal opportunities for businesses operating within the European Single Market. Since 2018, EU geoblocking rules have prohibited certain forms of unjustified discrimination in online sales based on nationality, residence or establishment.
Unfortunately, some brands continue to maintain distribution restrictions that can limit cross-border purchasing opportunities for European customers :((